Bollywood actresses Vidya Balan and Dia Mirza inaugurate two super stores of Al Adil in Dubai
Dubai, 16 October 2017: 'Masalaking' Dr. Dhananjay (Jay) Datar, Chairman & Managing Director, under whose
dynamic leadership has seen the 'Al Adil Group’ flourish, opened
two more super stores in Dubai recently. The group now has a chain of a total of 38 superstores in the Gulf region. The 37th
store of ' Al Adil Trading Company ' has been started at
Beirut Street in the Central Colony of Al Quasis, Dubai, which
was inaugurated at the hands of actress Dia Mirza, while the 38th
store opened in Al Barsha area, which was inaugurated by actress Vidya Balan. Both
these grand ceremonies were hosted by Dr. Dhananjay Datar and his family, and witnessed a large number of
Indian community gracing
the inaugurations in Dubai.
Speaking on the occasion, Al Adil
Group's Finance Director, Vandana Datar said, "Dia Mirza and
Vidya Balan are not only talented actresses but are also a true representation of Indian
woman. Due to their diverse and heart-rending performances, they have created their own strong
positions in the hearts of millions of viewers. And these same qualities are also an
identity of our 'Al Adil' brand. So it was only appropriate that these two
Bollywood stars inaugurate the new stores in Dubai. These new
stores have been opened keeping in mind the upcoming Diwali
festival. To increase the joy of festive purchases, we have offered up to 50% discount on selected products at all our stores".
From a small grocery store started by his father in 1984 in Dubai, Al-Adil Group Chairman and Managing Director Dr. Dhananjay Datar has today transformed
it into a global community of supermarkets, spices, flour mill and an import-export
company. Expressing happiness at reaching this stage of success, he said,
"Al Adil is a brand that has been recognized for its authenticity,
quality and security since its inception. The brand has touched the lives of
multicultural communities of Indians in the Gulf countries. We never compromised on our ethics and values in this journey of growth. That's why our company has continued to
flourish despite a worldwide recession. We owe this to our customer’s interests and employee
contributions, which are very valuable to us".
He further added, "For any industry to succeed,
honesty, hard work and patience are the three most important rules. I have often had to listen to the sarcasm that a Maharashtrian does not
have a business acumen, but I firmly believed in the above three rules and worked with complete transparency. The result is that the small business of a Marathi man has been
transformed into a global community. I am grateful to all my well-wishers who have supported and stood
by me".
"Our group is an important phase of expansion, and we are investing heavily
in digital media to reach out to more customers by taking a look at the
changing times," said Hrishikesh Datar, Director, Al Adil Trading. “We've just started the Al Adil
online store and got a lot of positive customer responses. That's why we have changed our online retail business model to stay
ahead of the market. Significantly, both the sales are continuously
increasing through the online and brick & mortar stores of Al Adil. It is indicative that our customer class is on the
rise. By the year 2020 we are sure to see a
significant increase in the number of online sales, number of stores and the
number of customers".
Al Adil Trading under the able leadership of Dr. Dhananjay Datar, has been instrumental in bringing 9000 Indian products to the UAE. Today,
the network of' Al Adil Group has expanded into 38 supermarkets,in Dubai, Abu Dhabi,
Sharjah and Ajman Parties, and two flour mills and two spice factories,
and also a branch
of Mumbai Export Division in the name of Masala King
Exports (India) Pvt. Ltd in Mumbai, India. Al Adil is on an
active expansion mode and has recently opened new outlets in Oman and Bahrain.
The company has also diversified into import and export under the special class
establishment with trade lines in the US, Canada, Tanzania, Kenya,
Switzerland, Italy and Eritrea as well as Kuwait, Oman and the UAE.
Al Adel has made
more than 700 food products available under its popular 'Peacock' brand, which
will be further enhanced in the coming days. Peacock is one of
the largest brand
of spices covering a wide
range of pulses, atta, masalas, spices, sugar, ghee, pickles, basmati rice,
other rice varieties, biscuits, namkheen and many other products.
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